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Below, we analyze the Bayer Leverkusen-FC Augsburg sports betting odds and lines, while providing Bundesliga betting tips and predictions around this matchup. Bet now! Lines last updated Saturday at p. Look for a defensive slog at BayArena. New to sports betting?

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It is more or less at that time that Stanley and I came across each other. GG: My success with the main Italian pools game made me realise that I could import into Italy the best gaming techniques then existing in Europe. My choice pointed to two directions: Coral and Stanley Leisure.

Coral replied to my proposal six months later and missed the train. By contrast Stanley. Leisure, which was at the time listed on the London Stock Exchange, showed immediate interest. What made you so confident that you would be successful in Europe? GG: My time spent at the Central Bank of Italy gave me an insight into not only economics but the legal aspects of monetary integration too.

The interactions between the different legal systems that were destined to develop a superior European law, and the problems that the States of Europe would come across to harmonise their domestic monetary legislations, were evidently a breathtaking challenge. Why was I persuaded that my vision was right? Because there was no doubt in my mind that the process of strengthening Europe would be ultimately successful. In real life, Britain is securely anchored to Europe, its culture and its societal values, besides its economy, and will continue to gravitate towards Europe, whatever the legal infrastructures.

Stanley has profound roots in Britain and the rest of Europe alike, and I am sure that we will continue to prosper in and beyond. Coming back to your question, transposing this overarching idea to gambling was a fascinating legal and intellectual exercise, chiefly of strategy, that proved immensely challenging, especially in the numerous occasions when myself and my advisors were confronted with the European organs and authorities, notably the European Commission and the Court of Justice.

SBC: Do you feel that other firms have been the main beneficiaries from your actions in the European courts? The other national authorities did not really challenge my operations, and in the end devised sensible forms of regulation of the gambling industry that business could go along with. Before then, England aside where a pretty good regulatory model was already in place, the sector was totally underdeveloped and an easy prey for organised crime.

Italy is a one off, I regret to say, in the negative. In Italy, a couple of large operators that already controlled. The Italian Government sadly played ball, and launched as many as three public tenders to award betting licenses over close to 15 years — which were the sole access to the market — in a fashion that was blatantly in breach of European Union law. The discrimination suffered by Stanley because it dared to legally challenge the regulator was acknowledged by the Courts of all.

It was no less than a sheer abuse of rights, which only recently the Criminal Courts of Southern Italy, who have immense experience of fighting organized crime, came to understand and defeat. That said, and notwithstanding. GG: Everything was changing as we had to give to William Hill a five years noncompetition agreement in England and the same with Genting for operations in Asia.

SBC: Exploring new frontiers within the Gaming and Entertainment industry has been a staple of your career. What is the next stage of this continuous improvement? GG: Let me reply by looking at two key-points in time.

The beginning of my adventure and where we now stand in Liverpool - a true frontier of excellence of gaming science and technology. In , I was the single person in Europe having conceived a system that could process a bet entered into a terminal in one country initially, in Bologna, Italy, where my experimental phase came to life and accepted by a server located in a different country to exemplify, London, England. I launched this in May in coincidence with the World Football Championships and the printers of the London server barely succeeded in coping with the bet flows that kept being sourced by one single shop four counters in Bologna.

But this is for me a means towards an end, indeed not the end of the road. How involved are you in the day to day business? GG: As we were pretty good at developing gaming and betting technologies, we thought it was the right thing to do to make them available to the marketplace. It is an artificial intelligence approach thought of as an intelligent unit composed of hundreds of thousands of cooperative virtual drones.

The mutual interaction and communication protocols between each single software unit produce compounded effects of extraordinary potency. I am not involved in day-to-day details but my dream is to be at the top of the new challenges for the use of technology to help human beings. For example, a robotised teller is an opportunity for developing individual components that could converge in a humanized robot capable of helping the everyday life of senior citizens living alone.

How big an advantage was that technical grounding for running multinational companies? How do. GG: Having to deal with Cobol and Fortran computer languages and big IBM mainframes, that period was first of all one of learning and training in which, day and night, I was feeding my never-ending curiosity, and learned to apply my mathematical thinking and skills to large computers and memories.

GG: I am an entrepreneur, but in this season of my life my vision is to use what the future is before me to help society. I think it is a great honour to be counted among those that can support and make new generations dream. Those that have the alternative content ready to fill the gap are going to be key to keeping engagement going. From football to greyhound and horse racing, and everything in between.

Plenty of our fellow tier-one sportsbook providers have just as much content as we do. What sets us apart is how we can help our operator partners get the very best out of engagement. Choose the right supplier who has. The 3D visualisation and RNG-based nature. Speaking of the latter, our live casino offers a choice of services to boost igaming and take land casinos to a much more accessible and safer online space. This is a great solution to underline a brand.

The benefits are higher player spend, longer player lifetime, increased customer base. Branded key aspects include landing page, casino lobby and elements of the UI. The rest is covered by BetConstruct - staff training, the equipment for live streaming, software.

With the cancellation of major sporting events, sportsbooks - perhaps for the first time ever - became empty. Even with a single dealer this version of casino attracts thousands of online players. Major bookmakers are already offering odds on the likes of Counter-Strike: Global.

Partners have access to a variety of odds and markets, along with a scoreboard function that gives players overview of in-game events. Corporate Development Officer for Betano, on making the shift from start-up to local champion to international competitor. Germany amid an uncertain regulatory climate. PZ: The early signs are promising. Our strategy is to be an international company with a localised approach. We know how to be a local champion, which was the starting point for our expansion.

Customer is the focus. Cutting edge technology and products are the tools, while people make the difference. We have established local teams and offices in every country of operation in order to adjust to local needs, both in products and services. So, in a way it is not a matter of replication. I would say it is more of continuous adaptation and improvements. The shift from startup to local champion to international competitor is quite challenging, but we like challenges.

SBC: How have the sports partnerships associated with your brands aided in boosting your presence and awareness? Convincing A-teams and. International approach athletes to come on board is one of the differentiating factors that helped propel Stoiximan to the top of the Greek market back in In a way it boosted our awareness even to nonplayers, thus enhancing the level of trust amongst our client base. Our extensive sports sponsorships program, varying from popular to less popular sports and from team sports to Olympic champions, also provided us with a unique access to exclusive content as well as a broader and more receptive audience for our CSR program.

This alternative communication approach worked well for us. That does not mean it works well everywhere, but we will use our learnings and see what also fits in other markets. Again, adaptive or agile is the word. What are your aims in terms of expanding your brand further across Europe?

Is anything in the pipeline? We are currently assessing a few different markets and our aim is to enter one more market during SBC: What are your goals for in all markets, and how do you intend to achieve them? PZ: These are three different markets with different levels of maturity and approach. The Romanian market is our most mature international market - our aspiration is to be in the top three of online operators.

We will continue with our current strategy to continuously enhance the customer experience through our product offering in sportsbook and casino, improve our digital marketing and strengthen our presence through sponsorships and CSR programs, all leading to higher brand awareness across segments. In Portugal, we are still new to the market, but we are satisfied with the launch and the first results in Our ambition in Portugal is also to be in the top three for online operators.

We hope to reach that by continuing to optimise and improve our product and service offering together with our local team. Germany is a highly competitive market and it is still early days. Our aim is to establish a position and start building our brand. Given the size of the market and the cultural differences this is a slower process compared to our other markets.

We have given notice to the regulator that we aim to apply for a sports betting licence, but like many other operators we challenge the interim solution due to its product limitations. Few operators believe this is the end of it and we hope that the industry can have a constructive dialogue to find a viable solution for all operators that want and aim to regulate in Germany up until the new regulation in June SBC: What is different between your brand and that of other operators.

PZ: We start with our people, recruit local teams that help us to follow a localized approach. We see the differences in each market and adjust our approach according to those while keeping firm to our values. Our size gives us the advantage of being rather agile. The startup culture is still very present and that supports us in how we approach challenges and change. PZ: Our group policy goes beyond local requirements. We adhere to all relevant rules in countries of operation.

However, we have set our own policy which is more advanced in many aspects. This is a strategic decision not only for our company, but I believe for the industry in general. It is about sustainability of our industry. Problem gambling should not be. We have made a costly yet concise decision to have local in-house customer service teams. This gives us an advantage towards competition. Finally, our focus on technology as we try to keep ourselves ahead of competition from companies of our size.

SBC: What is your policy around the prevention of problem gambling? On the contrary, we shall be at the forefront as we aspire to be a source of healthy entertainment to our clients. We have a shared responsibility at a sector level to exceed when it comes to responsible gaming practices.

It is us who should set the standards for the health and safety of our customers. Plus, it makes more sense in every way, not only socially but also financially. So basically, I'm trying to build the environment for people to join Stoiximan and Betano. There are two key examples for me right now. One is in the state of Indiana. We are trying to move at pace and we are somewhat constrained by them, so that's one area.

With microservices, the direction of travel there has fortunately made all technology companies that have made those changes more able to cope with jurisdiction-specific issues in theory. On the other extreme, you may go down to the line of code in the individual. No-one wants to do that. Every jurisdiction is different, probably you can try to categorise and you will find out that there are probably three or four different models. Why did they put this in? Can we change it? Should it be a controlled database?

But it also gives me a headache from figuring out what exactly should be built and if you have to build it, will it withstand the check by the authorities? And so the key is to keep a minimum record of functions and to be able to extend it to have a lot of flexibility and to provide a lot of extension points where you can easily adapt different ways of communicating with the external parties. So we started doing our platform from scratch. Meijer then closed the panel by highlighting the importance of latency for UI, before explaining how Nederlandse Loterij has a different approach to software development.

We are not really into this live betting yet, but of course, we have a UI that needs to be delivered to our customers. What we do is to build a whole interface in between to make sure that all our touchpoints can be reached by certain experience API, a kind of gateway. With fixtures cut from the calendar, a drop in levy fund contributions, media rights falling as a result of the FOBT legislation and even racecourse closures, the racing industry simply must implement drastic changes in order to continue as it does.

One of the key challenges that the sector is currently facing is drawing in an audience beyond its legacy punters, and keeping that audience engaged with the sport. Does racing need to implement cuts? You see an Ashes test match with 17, people watching, you see Cheltenham Festival with 70, on day one, and you might see a few big punters trackside.

Is there anything that the marketing teams at the racecourses can do to increase their audiences or open it up to new people? It exists in those fixtures. If a racecourse is open for 10, 12, 20 days. If we have a better racing product, that in itself starts to solve some of the issues that the industry is having. Ben Keith, Founder of Star Sports, explained that this is merely a repeat of what has happened with greyhound. Space is very much at a premium now. Racecourses have to sweat their assets, and take expert advice on doing so.

Racing has found itself growing across a number of areas, with the recent data agreement between the HBLB and major bookmakers expected to reap the results of lunchtime trials and wider betting data. The Levy Board was supposed to be closing on 31 March , with its responsibilities transferring over to the racing authority. But with the levy board hopefully sitting between them, we can find a way of transferring over that knowledge between all of the various different groups.

That allows us to generate change and push forward. We need a common understanding, we need one version of the truth as to all the different income streams and outputs in our sport. There have been lots of challenges, and with those come plenty of opportunities. But we will publish the fixtures for the coming year. Even within the betting industry, balancing the interests of high street versus online. Identifying where the growth is, what are the different income streams from the two sports from each of those two elements, it is just becoming that bit more challenging.

When quizzed on what we can. According to the commercial director, data for horse and greyhound racing is a product that has been high in demand for SIS from international betting operators across a number of territories, including those which may traditionally not have a rich history of racing. Historically, over the last.

It is a really exciting time at SIS now. Hopefully this gives you a bit of a flavour, but essentially: more money, and more investment going into international expansion. The product has been one of the key drivers in the growth of betting on racing by delivering frequent, quickfire betting opportunities across a number of events.

By delivering betting opportunities. Typically, it is presented. To some, horse racing can appear complicated with all the terminology around the going, handicaps etc. They will often prefer a very simple call to action. So the international product is all about making it quick and easy to engage in a meaningful way for the player. So, that means essentially more revenue, more margin, more wagering activity, and it means a better customer experience for the player.

Competitive Gaming product in And what is unique about the SIS Competitive Gaming proposition is that it is the first esports product that is built specifically for sportsbooks, so the betting principle is built into the mechanics of the product. I believe that as the next generation of players come through the importance of an all-digital, live-event format will deliver a more engaging video game experience.

But it does so with no debt, some of the best brains in the business and a pioneering approach to the sports betting sector. And so it might have come to pass had COVID not emerged to wreak havoc on the global betting and gaming market. And with regulatory change on the cards in its own stomping ground of Connecticut subject to getting the tribes onside , things were looking good. The company noted a statutory pretax loss from continuing operations.

The CEO understandably adopted a more cautious tone in his trading forecast, telling investors that the outlook was uncertain while conceding that COVID would clearly impact the business. Speaking to SBC shortly. We are a leader - a pioneer in our particular business. Those two businesses have definitely performed very well for us in and we actually. We invested heavily. Players head to New Jersey in particular and play at Meadowlands. Hopefully that will change. At the beginning of March, state Governor Ned Lamont backed one of two bills that would greenlight sports betting in Connecticut.

But it goes directly against the will of the Mohegan and Mashantucket Pequot tribes who back a second bill granting them rights to take sporting wagers, open a casino in Bridgeport and offer virtual casino. The standoff between the tribes and Lamont is an example of staggering brinksmanship. The bigger issue is that the tribes have stated unequivocally that they will challenge. So they are allowed to continue slots in their casinos which is huge, clearly. They also get. If the Governor does put this bill through and the tribes follow through with their challenge - it is a huge risk.

His assessment is not for the faint hearted. How long are we going to be down and to what extent? Those volumes have been maintained. But the other unknown is are people going to pay what they either owed before or what they continue to owe for the services we provide. How long can we take this through?

Where we thought we were geographically reasonably well diversified, that means nothing with this particular situation. Difficult decisions are going to be made. Nobody knows the timetable - none of us at all - but we are tackling rents, licenses and personnel.

Just to set the scene for European operators; what are the key differences to look out for in the US? CC: The US is a completely different market, in pretty much every respect you can imagine. For starters it's not really one market, there is currently a dozen or so, soon to be 25 or 30 markets. Each one of the states is going to be run in a completely different way. The economics are different, the technology is different, the players are different, the sports are different, the root to market, marketing - everything about it is completely new.

The smart European operators are those asking the questions before they jump in and get themselves into trouble. CC: We're fortunate because we've been in the market for about five years already given our presence in Nevada. We had our platform certified there in so we learned a huge amount. We learned that sports betting is as hard and complicated to do as we thought it would be, if not more than we thought. For the states and regulators it's something new for them to get up to speed on, and the regulatory environment will evolve very quickly - as it has done already.

And we also learned that the casinos, who are essentially the hosts and beneficiaries of most sports betting right now, needed to learn a completely new business. This involves cutting through a thicket of different types of suppliers,.

There's lots of money being thrown around, it's actually quite a surprise how much cash has suddenly materialised and is being thrown at marketing, operators - it's quite extraordinary. SBC: So the key thing for newcomers to the market is that you cannot just.

CC: There is no choice. You have to approach each state as a separate market. The Wire Act in itself makes it impossible, illegal even, for you to manage bets across state lines. You've got to do the licensing, the compliance, the certification, the hosting, the reporting, the accounting, the liquidity - everything within the borders of each state. And actually, more so if you're dealing with tribal operators, so then you've got to do it on sovereign land within the state - it's incredibly complicated.

Americas, you said that would be the year of tribal sports betting; can you just explain what you meant by that? CC: It's just straight forward arithmetic. The majority of the casino business in the US is tribal, much bigger than the commercial sector.

If you look at the map where the states are regulating, they are states with tribal gaming. Where you've got tribal gaming and sports regulating, you're going to see tribal sports betting. These properties are seriously impressive and they are very forward thinking commercially too. They are not afraid to make big investments to capture a new market, and they know that their customers want to bet. CC: It's been quite interesting because if you went to Nevada, the only legal market for sports betting until two years ago - there were almost no SSBTs.

There were some, William Hill had some, but on the strip almost non-existent. The culture was betting at the window - if you were to go to Vegas for March Madness or before the Super Bowl - don't be surprised to stand in line for an hour just to get a bet on. And what was really interesting was that when the market opened up outside, particularly in New Jersey, as soon as SSBTs started to appear on the floor players went straight for them.

They didn't need to be educated or persuaded, or have promotions thrown at them, they just wanted the convenience. Now, some of the data we're seeing from our customers shows that when you add SSBTs you just increase volume. It doesn't take away from the window, it adds to it.

And the reason is probably just that it makes the whole experience that much more convenient. It's also less intimidating to use a kiosk because you don't feel like. CC: No, actually the division seems to be the size of the wager.

SSBTs by definition are limited on the size of the wager, because of the physical amount of cash people don't want to have to carry around, but also because of the rules around money laundering in title This makes it very difficult for. CC: Another 10 states.

SBC: Is this from a company or regulatory perspective? CC: For us, it's the same thing. If a state regulates, our customers expect us to be there and that's what we're doing. The Golden Race CEO admitted that the primary aim for 3x3 Basketball had been to create a realistic virtual game complete with a wide selection of in-play betting markets, before the opportunity to add pre-game markets and a cashout function became apparent. We took professional players from the US because it's prerecorded, we brought them on the court and showed them the scoreboard for the.

They know what they have to do - the clock is saying one minute to go. So now we offer this too, followed by in-play bets for the first nine minutes of the game. The in-play markets then resume with the action and the cashout function becomes available throughout the final minute.

We are very confident that no-one will follow us because everyone knows Golden Race works with real odds. We had some tests with clients and they were really into it, so this will be the big game for Supporting its expansion across. It takes a bit of time for people to understand these games. Europe, you have to come with simple games and build the trust of the players. But the US is very new, so we all have to learn how the market works.

It's only possible if you're flexible enough like us. However, we were unaware at the time that this official data partnership would produce a new virtual baseball offering for licensed gaming operators in the US and across the world. Readied for what was meant to be the start of the season in March, this concept of year-round engagement could not be more timely given the impact of the coronavirus on the sporting calendar, which of course included the current postponement of MLB matches.

Just like for the in-game betting feed, the virtual game leverages official MLB data. At the time, he explained that Sportradar would be helping MLB. He said that virtual sports are known to create value in emerging markets, especially around partnerships with a real association or league. Nevertheless, due to changes in technology, perceptions quickly change. So get it up and running in the right way on the right devices, that's the key. This first-of-its-kind virtual offering does just that, and we are excited to bring fans this new entertainment option.

EG: EveryMatrix is not suffering as much as sportsbook providers because we have other products such as virtuals and esports, and our casino is not affected - our large casino clients are not seeing less casino volumes, if anything a bit more. If we were more like a Kambi or SBTech and had the majority of our volumes on sports then it would be worse for us.

Our main product is still CasinoEngine, sports comes in second. The first thing for sports is to make sure that you have as good a coverage as possible - so we are putting a lot of effort into this. You have to adapt. One of the biggest sports for us at the moment is table tennis. We can very quickly add new sports into our sportsbook. While table tennis, as an example, doesn't replace football, tennis etc. SBC: Can you just explain to our readers why the virtual sports are integrated through the CasinoEngine, and not your OddsMatrix product?

EG: This is simply because the CasinoEngine is built to make it very easy for us to integrate vendors. So as you know, we have more than 80 game vendors across slots, live games and also virtual sports. Last year, we added. CasinoEngine is the platform that best supports this.

It allows us to then quite quickly add more vendors. When the coronavirus first started, I think we had five vendors already for virtual sports. So the first thing we do is start identifying and contacting other vendors. And we can quickly increase our offering around virtual sports. The approach we take is that the best thing for the bookmakers is to get as many providers and as much content as possible. This is similar to say live casino. You could say I'm content to have this from Evolution or Playtech, and tailor the setup to those products, or you can say I will integrate content from as many providers as I can.

It's the same with virtual sports. If everything is from Sportradar or Inspired, you can build a lobby to fit with those products. Or you can say, as we're doing, the better. COVID response approach is to get as many games as possible. For virtual sports, we are doing two things.

Add more content as quickly as we can. And the other is to build a front end user experience that goes across vendors so I can navigate between them - for example, I can see virtual horse racing but across four different providers. And the same way for football, tennis, boxing etc. In this way I can showcase the offering from different providers and group them via sport, which is a bit different to most bookmakers adopting more of a single provider focus.

SBC: It seems like every platform provider is rushing to talk up the selection of games that they have to offset a lack of sports; why would the number of games housed by an online casino make any difference to traditional sports punters? EG: You are sort of right. If you already have 2, casino games then adding another probably won't make a big difference.

This is different for virtual sports because the number of. Providers might only have two or three titles, not 50 or They might have football and horse racing, or horse racing and darts that's it. And that's why the benefit of aggregation is much higher when it comes to virtual sports than for casino.

SBC: As virtual sports providers strive to make their solutions as realistic as possible, in some cases incorporating real sports odds, might it be time to integrate the product into OddsMatrix in the same way you do for esports content?

EG: Well you could do both. From the. The key thing is that virtual sports are not put into the casino tab, you will not see them hidden amongst all the slot games. We will make a special main tab so you see it alongside sports, casino or live casino for example. This makes it as easy as possible for the sports player to see the virtual sports offering without having to visit the casino section. The fact that virtual sports are integrated via the casino doesn't mean that the games will be presented as a casino component - we are just using the CasinoEngine for the quickest integration.

It allows us to build dedicated lobbies, as we have done for slots, live dealer, table games etc. SBC: Is the virtual sports cross-sell opportunity bigger for sports or casino players? EG: With virtual sports I am looking at a random number generator RNG , something that is put together in the same way as a roulette or a slot game. The other type of game, which we've touched upon already, that we think will actually work even better in the absence of real sports is esports.

These are actual games being played. There are many titles, of course, but some where the experience is very close to the one you have already for sports betting. For example, you can look at two. There's no RNG involved - it is actual players where the best player wins. The other big title in this regard is the basketball game NBA 2K.

Gaming actions, goals, yellow and red cards, matches and the scores of each team are all displayed on screens, for an engaging competitive experience. A virtual 3D game entirely dedicated to the simulation of single match football events. The variety of animations and extensive range of betting options guarantee a brand new gaming experience event after event.

The gaming interface displays detailed information on events, statistics and results. Horse and greyhound race simulation is the theme of this virtual 3D game. The game offers a continuous alternation of courses and settings and betting options in continuous evolution.

During events, the system displays information on the race and participant positioning, in real time. A virtual 3D game dedicated to the motorsport world, with Formula-style races and Power Bikes and Speedway races, with different markets for placing bets. Each race, scheduled night or day, will be a unique and winning event, an incredibly engaging experience for players.

A solution which combines four virtual games into a single product. Football matches, horse and greyhound races, Formula-style races alternate on a monitor which broadcasts events in real time. The game offers a selection of the best markets of each sport, as well as information screens to find out more. Its strong point lies in its artificial intelligence, capable of generating an unfailingly unique and thrilling experience for players, game after game.

V-Keno and Greek-Keno , two stunning number games. Over daily virtual lotteries set in modern and appealing 3D environment, broadcasted in real time on dedicated HD screens. The gaming interface displays all information on numbers drawn, chances of winning, overdue numbers, previous results and upcoming draws, in a simple and intuitive way.

Midas is an innovative system which enables customers to place bets in a fast and simple way, in full autonomy.

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NFL BETTING POINT SPREAD EXPLAINED DEFINITION

Partners have access to a variety of odds and markets, along with a scoreboard function that gives players overview of in-game events. Corporate Development Officer for Betano, on making the shift from start-up to local champion to international competitor.

Germany amid an uncertain regulatory climate. PZ: The early signs are promising. Our strategy is to be an international company with a localised approach. We know how to be a local champion, which was the starting point for our expansion. Customer is the focus. Cutting edge technology and products are the tools, while people make the difference. We have established local teams and offices in every country of operation in order to adjust to local needs, both in products and services.

So, in a way it is not a matter of replication. I would say it is more of continuous adaptation and improvements. The shift from startup to local champion to international competitor is quite challenging, but we like challenges. SBC: How have the sports partnerships associated with your brands aided in boosting your presence and awareness? Convincing A-teams and. International approach athletes to come on board is one of the differentiating factors that helped propel Stoiximan to the top of the Greek market back in In a way it boosted our awareness even to nonplayers, thus enhancing the level of trust amongst our client base.

Our extensive sports sponsorships program, varying from popular to less popular sports and from team sports to Olympic champions, also provided us with a unique access to exclusive content as well as a broader and more receptive audience for our CSR program.

This alternative communication approach worked well for us. That does not mean it works well everywhere, but we will use our learnings and see what also fits in other markets. Again, adaptive or agile is the word. What are your aims in terms of expanding your brand further across Europe?

Is anything in the pipeline? We are currently assessing a few different markets and our aim is to enter one more market during SBC: What are your goals for in all markets, and how do you intend to achieve them? PZ: These are three different markets with different levels of maturity and approach. The Romanian market is our most mature international market - our aspiration is to be in the top three of online operators. We will continue with our current strategy to continuously enhance the customer experience through our product offering in sportsbook and casino, improve our digital marketing and strengthen our presence through sponsorships and CSR programs, all leading to higher brand awareness across segments.

In Portugal, we are still new to the market, but we are satisfied with the launch and the first results in Our ambition in Portugal is also to be in the top three for online operators. We hope to reach that by continuing to optimise and improve our product and service offering together with our local team.

Germany is a highly competitive market and it is still early days. Our aim is to establish a position and start building our brand. Given the size of the market and the cultural differences this is a slower process compared to our other markets. We have given notice to the regulator that we aim to apply for a sports betting licence, but like many other operators we challenge the interim solution due to its product limitations.

Few operators believe this is the end of it and we hope that the industry can have a constructive dialogue to find a viable solution for all operators that want and aim to regulate in Germany up until the new regulation in June SBC: What is different between your brand and that of other operators. PZ: We start with our people, recruit local teams that help us to follow a localized approach. We see the differences in each market and adjust our approach according to those while keeping firm to our values.

Our size gives us the advantage of being rather agile. The startup culture is still very present and that supports us in how we approach challenges and change. PZ: Our group policy goes beyond local requirements. We adhere to all relevant rules in countries of operation. However, we have set our own policy which is more advanced in many aspects. This is a strategic decision not only for our company, but I believe for the industry in general. It is about sustainability of our industry.

Problem gambling should not be. We have made a costly yet concise decision to have local in-house customer service teams. This gives us an advantage towards competition. Finally, our focus on technology as we try to keep ourselves ahead of competition from companies of our size.

SBC: What is your policy around the prevention of problem gambling? On the contrary, we shall be at the forefront as we aspire to be a source of healthy entertainment to our clients. We have a shared responsibility at a sector level to exceed when it comes to responsible gaming practices. It is us who should set the standards for the health and safety of our customers. Plus, it makes more sense in every way, not only socially but also financially. So basically, I'm trying to build the environment for people to join Stoiximan and Betano.

There are two key examples for me right now. One is in the state of Indiana. We are trying to move at pace and we are somewhat constrained by them, so that's one area. With microservices, the direction of travel there has fortunately made all technology companies that have made those changes more able to cope with jurisdiction-specific issues in theory.

On the other extreme, you may go down to the line of code in the individual. No-one wants to do that. Every jurisdiction is different, probably you can try to categorise and you will find out that there are probably three or four different models. Why did they put this in? Can we change it? Should it be a controlled database? But it also gives me a headache from figuring out what exactly should be built and if you have to build it, will it withstand the check by the authorities?

And so the key is to keep a minimum record of functions and to be able to extend it to have a lot of flexibility and to provide a lot of extension points where you can easily adapt different ways of communicating with the external parties. So we started doing our platform from scratch. Meijer then closed the panel by highlighting the importance of latency for UI, before explaining how Nederlandse Loterij has a different approach to software development.

We are not really into this live betting yet, but of course, we have a UI that needs to be delivered to our customers. What we do is to build a whole interface in between to make sure that all our touchpoints can be reached by certain experience API, a kind of gateway. With fixtures cut from the calendar, a drop in levy fund contributions, media rights falling as a result of the FOBT legislation and even racecourse closures, the racing industry simply must implement drastic changes in order to continue as it does.

One of the key challenges that the sector is currently facing is drawing in an audience beyond its legacy punters, and keeping that audience engaged with the sport. Does racing need to implement cuts? You see an Ashes test match with 17, people watching, you see Cheltenham Festival with 70, on day one, and you might see a few big punters trackside.

Is there anything that the marketing teams at the racecourses can do to increase their audiences or open it up to new people? It exists in those fixtures. If a racecourse is open for 10, 12, 20 days. If we have a better racing product, that in itself starts to solve some of the issues that the industry is having.

Ben Keith, Founder of Star Sports, explained that this is merely a repeat of what has happened with greyhound. Space is very much at a premium now. Racecourses have to sweat their assets, and take expert advice on doing so. Racing has found itself growing across a number of areas, with the recent data agreement between the HBLB and major bookmakers expected to reap the results of lunchtime trials and wider betting data. The Levy Board was supposed to be closing on 31 March , with its responsibilities transferring over to the racing authority.

But with the levy board hopefully sitting between them, we can find a way of transferring over that knowledge between all of the various different groups. That allows us to generate change and push forward. We need a common understanding, we need one version of the truth as to all the different income streams and outputs in our sport.

There have been lots of challenges, and with those come plenty of opportunities. But we will publish the fixtures for the coming year. Even within the betting industry, balancing the interests of high street versus online. Identifying where the growth is, what are the different income streams from the two sports from each of those two elements, it is just becoming that bit more challenging. When quizzed on what we can. According to the commercial director, data for horse and greyhound racing is a product that has been high in demand for SIS from international betting operators across a number of territories, including those which may traditionally not have a rich history of racing.

Historically, over the last. It is a really exciting time at SIS now. Hopefully this gives you a bit of a flavour, but essentially: more money, and more investment going into international expansion. The product has been one of the key drivers in the growth of betting on racing by delivering frequent, quickfire betting opportunities across a number of events. By delivering betting opportunities.

Typically, it is presented. To some, horse racing can appear complicated with all the terminology around the going, handicaps etc. They will often prefer a very simple call to action. So the international product is all about making it quick and easy to engage in a meaningful way for the player. So, that means essentially more revenue, more margin, more wagering activity, and it means a better customer experience for the player.

Competitive Gaming product in And what is unique about the SIS Competitive Gaming proposition is that it is the first esports product that is built specifically for sportsbooks, so the betting principle is built into the mechanics of the product. I believe that as the next generation of players come through the importance of an all-digital, live-event format will deliver a more engaging video game experience. But it does so with no debt, some of the best brains in the business and a pioneering approach to the sports betting sector.

And so it might have come to pass had COVID not emerged to wreak havoc on the global betting and gaming market. And with regulatory change on the cards in its own stomping ground of Connecticut subject to getting the tribes onside , things were looking good. The company noted a statutory pretax loss from continuing operations. The CEO understandably adopted a more cautious tone in his trading forecast, telling investors that the outlook was uncertain while conceding that COVID would clearly impact the business.

Speaking to SBC shortly. We are a leader - a pioneer in our particular business. Those two businesses have definitely performed very well for us in and we actually. We invested heavily. Players head to New Jersey in particular and play at Meadowlands. Hopefully that will change. At the beginning of March, state Governor Ned Lamont backed one of two bills that would greenlight sports betting in Connecticut. But it goes directly against the will of the Mohegan and Mashantucket Pequot tribes who back a second bill granting them rights to take sporting wagers, open a casino in Bridgeport and offer virtual casino.

The standoff between the tribes and Lamont is an example of staggering brinksmanship. The bigger issue is that the tribes have stated unequivocally that they will challenge. So they are allowed to continue slots in their casinos which is huge, clearly. They also get. If the Governor does put this bill through and the tribes follow through with their challenge - it is a huge risk.

His assessment is not for the faint hearted. How long are we going to be down and to what extent? Those volumes have been maintained. But the other unknown is are people going to pay what they either owed before or what they continue to owe for the services we provide. How long can we take this through? Where we thought we were geographically reasonably well diversified, that means nothing with this particular situation.

Difficult decisions are going to be made. Nobody knows the timetable - none of us at all - but we are tackling rents, licenses and personnel. Just to set the scene for European operators; what are the key differences to look out for in the US? CC: The US is a completely different market, in pretty much every respect you can imagine.

For starters it's not really one market, there is currently a dozen or so, soon to be 25 or 30 markets. Each one of the states is going to be run in a completely different way. The economics are different, the technology is different, the players are different, the sports are different, the root to market, marketing - everything about it is completely new.

The smart European operators are those asking the questions before they jump in and get themselves into trouble. CC: We're fortunate because we've been in the market for about five years already given our presence in Nevada. We had our platform certified there in so we learned a huge amount. We learned that sports betting is as hard and complicated to do as we thought it would be, if not more than we thought. For the states and regulators it's something new for them to get up to speed on, and the regulatory environment will evolve very quickly - as it has done already.

And we also learned that the casinos, who are essentially the hosts and beneficiaries of most sports betting right now, needed to learn a completely new business. This involves cutting through a thicket of different types of suppliers,. There's lots of money being thrown around, it's actually quite a surprise how much cash has suddenly materialised and is being thrown at marketing, operators - it's quite extraordinary.

SBC: So the key thing for newcomers to the market is that you cannot just. CC: There is no choice. You have to approach each state as a separate market. The Wire Act in itself makes it impossible, illegal even, for you to manage bets across state lines. You've got to do the licensing, the compliance, the certification, the hosting, the reporting, the accounting, the liquidity - everything within the borders of each state.

And actually, more so if you're dealing with tribal operators, so then you've got to do it on sovereign land within the state - it's incredibly complicated. Americas, you said that would be the year of tribal sports betting; can you just explain what you meant by that? CC: It's just straight forward arithmetic. The majority of the casino business in the US is tribal, much bigger than the commercial sector. If you look at the map where the states are regulating, they are states with tribal gaming.

Where you've got tribal gaming and sports regulating, you're going to see tribal sports betting. These properties are seriously impressive and they are very forward thinking commercially too. They are not afraid to make big investments to capture a new market, and they know that their customers want to bet. CC: It's been quite interesting because if you went to Nevada, the only legal market for sports betting until two years ago - there were almost no SSBTs.

There were some, William Hill had some, but on the strip almost non-existent. The culture was betting at the window - if you were to go to Vegas for March Madness or before the Super Bowl - don't be surprised to stand in line for an hour just to get a bet on. And what was really interesting was that when the market opened up outside, particularly in New Jersey, as soon as SSBTs started to appear on the floor players went straight for them.

They didn't need to be educated or persuaded, or have promotions thrown at them, they just wanted the convenience. Now, some of the data we're seeing from our customers shows that when you add SSBTs you just increase volume. It doesn't take away from the window, it adds to it.

And the reason is probably just that it makes the whole experience that much more convenient. It's also less intimidating to use a kiosk because you don't feel like. CC: No, actually the division seems to be the size of the wager. SSBTs by definition are limited on the size of the wager, because of the physical amount of cash people don't want to have to carry around, but also because of the rules around money laundering in title This makes it very difficult for.

CC: Another 10 states. SBC: Is this from a company or regulatory perspective? CC: For us, it's the same thing. If a state regulates, our customers expect us to be there and that's what we're doing. The Golden Race CEO admitted that the primary aim for 3x3 Basketball had been to create a realistic virtual game complete with a wide selection of in-play betting markets, before the opportunity to add pre-game markets and a cashout function became apparent.

We took professional players from the US because it's prerecorded, we brought them on the court and showed them the scoreboard for the. They know what they have to do - the clock is saying one minute to go. So now we offer this too, followed by in-play bets for the first nine minutes of the game.

The in-play markets then resume with the action and the cashout function becomes available throughout the final minute. We are very confident that no-one will follow us because everyone knows Golden Race works with real odds. We had some tests with clients and they were really into it, so this will be the big game for Supporting its expansion across. It takes a bit of time for people to understand these games. Europe, you have to come with simple games and build the trust of the players.

But the US is very new, so we all have to learn how the market works. It's only possible if you're flexible enough like us. However, we were unaware at the time that this official data partnership would produce a new virtual baseball offering for licensed gaming operators in the US and across the world. Readied for what was meant to be the start of the season in March, this concept of year-round engagement could not be more timely given the impact of the coronavirus on the sporting calendar, which of course included the current postponement of MLB matches.

Just like for the in-game betting feed, the virtual game leverages official MLB data. At the time, he explained that Sportradar would be helping MLB. He said that virtual sports are known to create value in emerging markets, especially around partnerships with a real association or league. Nevertheless, due to changes in technology, perceptions quickly change.

So get it up and running in the right way on the right devices, that's the key. This first-of-its-kind virtual offering does just that, and we are excited to bring fans this new entertainment option. EG: EveryMatrix is not suffering as much as sportsbook providers because we have other products such as virtuals and esports, and our casino is not affected - our large casino clients are not seeing less casino volumes, if anything a bit more.

If we were more like a Kambi or SBTech and had the majority of our volumes on sports then it would be worse for us. Our main product is still CasinoEngine, sports comes in second. The first thing for sports is to make sure that you have as good a coverage as possible - so we are putting a lot of effort into this. You have to adapt. One of the biggest sports for us at the moment is table tennis. We can very quickly add new sports into our sportsbook. While table tennis, as an example, doesn't replace football, tennis etc.

SBC: Can you just explain to our readers why the virtual sports are integrated through the CasinoEngine, and not your OddsMatrix product? EG: This is simply because the CasinoEngine is built to make it very easy for us to integrate vendors.

So as you know, we have more than 80 game vendors across slots, live games and also virtual sports. Last year, we added. CasinoEngine is the platform that best supports this. It allows us to then quite quickly add more vendors. When the coronavirus first started, I think we had five vendors already for virtual sports. So the first thing we do is start identifying and contacting other vendors.

And we can quickly increase our offering around virtual sports. The approach we take is that the best thing for the bookmakers is to get as many providers and as much content as possible. This is similar to say live casino. You could say I'm content to have this from Evolution or Playtech, and tailor the setup to those products, or you can say I will integrate content from as many providers as I can.

It's the same with virtual sports. If everything is from Sportradar or Inspired, you can build a lobby to fit with those products. Or you can say, as we're doing, the better. COVID response approach is to get as many games as possible.

For virtual sports, we are doing two things. Add more content as quickly as we can. And the other is to build a front end user experience that goes across vendors so I can navigate between them - for example, I can see virtual horse racing but across four different providers. And the same way for football, tennis, boxing etc. In this way I can showcase the offering from different providers and group them via sport, which is a bit different to most bookmakers adopting more of a single provider focus.

SBC: It seems like every platform provider is rushing to talk up the selection of games that they have to offset a lack of sports; why would the number of games housed by an online casino make any difference to traditional sports punters? EG: You are sort of right. If you already have 2, casino games then adding another probably won't make a big difference. This is different for virtual sports because the number of.

Providers might only have two or three titles, not 50 or They might have football and horse racing, or horse racing and darts that's it. And that's why the benefit of aggregation is much higher when it comes to virtual sports than for casino.

SBC: As virtual sports providers strive to make their solutions as realistic as possible, in some cases incorporating real sports odds, might it be time to integrate the product into OddsMatrix in the same way you do for esports content? EG: Well you could do both. From the. The key thing is that virtual sports are not put into the casino tab, you will not see them hidden amongst all the slot games. We will make a special main tab so you see it alongside sports, casino or live casino for example.

This makes it as easy as possible for the sports player to see the virtual sports offering without having to visit the casino section. The fact that virtual sports are integrated via the casino doesn't mean that the games will be presented as a casino component - we are just using the CasinoEngine for the quickest integration. It allows us to build dedicated lobbies, as we have done for slots, live dealer, table games etc. SBC: Is the virtual sports cross-sell opportunity bigger for sports or casino players?

EG: With virtual sports I am looking at a random number generator RNG , something that is put together in the same way as a roulette or a slot game. The other type of game, which we've touched upon already, that we think will actually work even better in the absence of real sports is esports. These are actual games being played.

There are many titles, of course, but some where the experience is very close to the one you have already for sports betting. For example, you can look at two. There's no RNG involved - it is actual players where the best player wins. The other big title in this regard is the basketball game NBA 2K. SBC: Sports-based games have been seen as low-level games in the world of esports; might this enforced ban on real sports bring about a change to the pecking order?

EG: Yes, I think so. For someone who is not familiar with esports, the first thing you want to bet on is games you understand. So if you're betting on NBA 2K or FIFA, for example, you can see the stream presented in a nice way, you know the rules, it is very straightforward and includes the same betting markets you are used to.

This is where I think it will all start, and we have seen this already. We've been trying to promote the esports sections more for our clients and the take up has been really good. Particularly these sports titles are taking a lot of the volume, even though they are not the ones with the highest number of events. Now as people get used to this, they might spend time in the esports section and get curious as to what else is available. We're getting into speculation, of course, but for the first few weeks post sports lockdown it is clear that esports has benefited a lot - it has grown almost by a factor of 10 in less than a month.

SBC: On your OddsMatrix platform, punters would still see esports as separate to real sports; might there come a time when these are mixed in? EG: Both options are possible. The main reason to split them out right now is visibility - you want your sports players to notice that there is such a thing as esports.

Yet, another thing is that streaming is key for esports. Almost all live events have a video stream, which is very different to real sports where the live stream is rare outside of the richest bookmakers. In esports, these video streams are readily available, they are free and add entertainment value.

That's why you want to have a different look and feel for your esports section. The way we will do it is basically have both options available. Our clients can mix esports into the regular menu, for example placing FIFA next to Football, or keep the two separate. At this stage, when it comes to capturing a new audience, we think it's best to keep the two concepts apart.

We already have a great level of esports coverage but we don't have a separate tab, so this is something we are building now. We are offering it to clients as a new tab, but one you can place next to your existing sports. It's also good for us because if a bookmaker has poor esports coverage, they can frame the esports tab from OddsMatrix and put it there in the same way as if it was a virtual sports tab or a casino tab.

Longer term you might want to do a deeper integration with the sportsbook API, but you. SBC: These are distinct audiences as things stand, but after this extended period of reduced sports coverage might there not be such a split? EG: Yes, this can happen. As with all these situations, there is a silver lining and there are opportunities to evolve.

You can have a sports brand who,. And now they are forced to do it. In a good scenario, what they will discover is that they can reach out to a new audience and when the regular sports are back they will still have their old audience, but they will have also managed to sell a new experience and build a new audience. In the end, you might have big losses now but a year from now you might. SBC: Final question. How does the betting world look after this crisis is over? EG: It will have quite dramatic effects I think.

And of course it depends how long this lasts, but we will no doubt see that some operators will struggle. We have ongoing consolidation in our industry with bigger brands taking in smaller ones. This will keep happening in the coming months.

If you don't have a healthy product margin you will be forced to shut down, which provides impetus for further consolidation in the market place. So the two main things are to focus better on other products. This includes regular casino - there are sportsbook operators out there not doing well enough in order to promote a world class casino offering. But mainly virtual sports and esports, two products which can bring about long-term positive effects for those who do it well.

Those who react fastest will be in the best situation. And then, of course, the consolidation part too. However, with a history steeped in land-based real-estate, should, or could, live casino be doing more to embrace new technologies? And how much of a role does this play with regards to innovation within the sector.

From looking at product launches in recent years and at our product development roadmap, we have embraced these new technologies in the sector. Live casino is evolving with virtual reality, scalable options and multipliers not available in land-based casino games.

It has now beaten all previous in-house records for a game and attracted huge numbers of new players to live casino, many of whom had never played a live casino game before. What drives us is creating games that players love. If we can use new technologies to deliver the fun and entertainment in the slickest and most impressive way possible to the widest range of players, then great. Every component of the game has to work hand in hand to deliver a fantastic gaming experience.

What challenges exist in meeting the differing needs of users across jurisdictions? And how key is it to achieve a tailored product to meet the needs of players in a variety of regions? So there, roulette is the main game but lottery is also in high demand.

Finally, as a responsible operator, we always put that at the forefront of our concerns,. Launching a New Jersey studio in Atlantic City during , the process to build a similar entity in the neighbouring state of Pennsylvania has begun and agreements with new operators for that state have already been struck.

In all markets where we operate, we pride ourselves on having a strong understanding of player needs and local gaming customs. Football matches, horse and greyhound races, Formula-style races alternate on a monitor which broadcasts events in real time.

The game offers a selection of the best markets of each sport, as well as information screens to find out more. Its strong point lies in its artificial intelligence, capable of generating an unfailingly unique and thrilling experience for players, game after game. V-Keno and Greek-Keno , two stunning number games. Over daily virtual lotteries set in modern and appealing 3D environment, broadcasted in real time on dedicated HD screens.

The gaming interface displays all information on numbers drawn, chances of winning, overdue numbers, previous results and upcoming draws, in a simple and intuitive way. Midas is an innovative system which enables customers to place bets in a fast and simple way, in full autonomy. Customers load credit at the till and then go to a free terminal to play, place their bets and withdraw receipts.

At the end of the session, they print their coupon with remaining credit which can be used the next time, and withdraw their winnings. A self-service solution which notably cuts down on costs and times for shop managers. The betting management system Apache enables the selection of markets and predictions, handling bets in a practical and fast way, in one of the segments characterised by a constantly expanding offer.

Live Betting also enables real-time betting for all sports offered by Stanleybet. Live areas contain a TV for following live events, together with a Screen System with updates of odds. Equipped with high-quality components and finished with durable materials, the MBK—K1 is fully customisable and compatible with any Magellan product.

With a backlighted logo at the top, led lights all over the machine, and two high-resolution screens, K1 allows customers to place bets while watching in-running virtual events, providing a unique betting experience. Bets and back-office for customer database management can be rapidly implemented, with online slots, table games, live casino, online poker, skill games, horse racing, virtual games and all the latest on the market.

Whenever required, the implementation process also includes procedures for obtaining government authorisations.

AIRTEC SPORTS REVIEW BETTING

With fixtures cut from the calendar, a drop in levy fund contributions, media rights falling as a result of the FOBT legislation and even racecourse closures, the racing industry simply must implement drastic changes in order to continue as it does. One of the key challenges that the sector is currently facing is drawing in an audience beyond its legacy punters, and keeping that audience engaged with the sport. Does racing need to implement cuts? You see an Ashes test match with 17, people watching, you see Cheltenham Festival with 70, on day one, and you might see a few big punters trackside.

Is there anything that the marketing teams at the racecourses can do to increase their audiences or open it up to new people? It exists in those fixtures. If a racecourse is open for 10, 12, 20 days. If we have a better racing product, that in itself starts to solve some of the issues that the industry is having. Ben Keith, Founder of Star Sports, explained that this is merely a repeat of what has happened with greyhound. Space is very much at a premium now.

Racecourses have to sweat their assets, and take expert advice on doing so. Racing has found itself growing across a number of areas, with the recent data agreement between the HBLB and major bookmakers expected to reap the results of lunchtime trials and wider betting data. The Levy Board was supposed to be closing on 31 March , with its responsibilities transferring over to the racing authority.

But with the levy board hopefully sitting between them, we can find a way of transferring over that knowledge between all of the various different groups. That allows us to generate change and push forward. We need a common understanding, we need one version of the truth as to all the different income streams and outputs in our sport.

There have been lots of challenges, and with those come plenty of opportunities. But we will publish the fixtures for the coming year. Even within the betting industry, balancing the interests of high street versus online. Identifying where the growth is, what are the different income streams from the two sports from each of those two elements, it is just becoming that bit more challenging.

When quizzed on what we can. According to the commercial director, data for horse and greyhound racing is a product that has been high in demand for SIS from international betting operators across a number of territories, including those which may traditionally not have a rich history of racing. Historically, over the last.

It is a really exciting time at SIS now. Hopefully this gives you a bit of a flavour, but essentially: more money, and more investment going into international expansion. The product has been one of the key drivers in the growth of betting on racing by delivering frequent, quickfire betting opportunities across a number of events.

By delivering betting opportunities. Typically, it is presented. To some, horse racing can appear complicated with all the terminology around the going, handicaps etc. They will often prefer a very simple call to action. So the international product is all about making it quick and easy to engage in a meaningful way for the player. So, that means essentially more revenue, more margin, more wagering activity, and it means a better customer experience for the player.

Competitive Gaming product in And what is unique about the SIS Competitive Gaming proposition is that it is the first esports product that is built specifically for sportsbooks, so the betting principle is built into the mechanics of the product. I believe that as the next generation of players come through the importance of an all-digital, live-event format will deliver a more engaging video game experience. But it does so with no debt, some of the best brains in the business and a pioneering approach to the sports betting sector.

And so it might have come to pass had COVID not emerged to wreak havoc on the global betting and gaming market. And with regulatory change on the cards in its own stomping ground of Connecticut subject to getting the tribes onside , things were looking good. The company noted a statutory pretax loss from continuing operations. The CEO understandably adopted a more cautious tone in his trading forecast, telling investors that the outlook was uncertain while conceding that COVID would clearly impact the business.

Speaking to SBC shortly. We are a leader - a pioneer in our particular business. Those two businesses have definitely performed very well for us in and we actually. We invested heavily. Players head to New Jersey in particular and play at Meadowlands. Hopefully that will change. At the beginning of March, state Governor Ned Lamont backed one of two bills that would greenlight sports betting in Connecticut.

But it goes directly against the will of the Mohegan and Mashantucket Pequot tribes who back a second bill granting them rights to take sporting wagers, open a casino in Bridgeport and offer virtual casino. The standoff between the tribes and Lamont is an example of staggering brinksmanship.

The bigger issue is that the tribes have stated unequivocally that they will challenge. So they are allowed to continue slots in their casinos which is huge, clearly. They also get. If the Governor does put this bill through and the tribes follow through with their challenge - it is a huge risk. His assessment is not for the faint hearted. How long are we going to be down and to what extent? Those volumes have been maintained. But the other unknown is are people going to pay what they either owed before or what they continue to owe for the services we provide.

How long can we take this through? Where we thought we were geographically reasonably well diversified, that means nothing with this particular situation. Difficult decisions are going to be made. Nobody knows the timetable - none of us at all - but we are tackling rents, licenses and personnel. Just to set the scene for European operators; what are the key differences to look out for in the US?

CC: The US is a completely different market, in pretty much every respect you can imagine. For starters it's not really one market, there is currently a dozen or so, soon to be 25 or 30 markets. Each one of the states is going to be run in a completely different way.

The economics are different, the technology is different, the players are different, the sports are different, the root to market, marketing - everything about it is completely new. The smart European operators are those asking the questions before they jump in and get themselves into trouble. CC: We're fortunate because we've been in the market for about five years already given our presence in Nevada.

We had our platform certified there in so we learned a huge amount. We learned that sports betting is as hard and complicated to do as we thought it would be, if not more than we thought. For the states and regulators it's something new for them to get up to speed on, and the regulatory environment will evolve very quickly - as it has done already. And we also learned that the casinos, who are essentially the hosts and beneficiaries of most sports betting right now, needed to learn a completely new business.

This involves cutting through a thicket of different types of suppliers,. There's lots of money being thrown around, it's actually quite a surprise how much cash has suddenly materialised and is being thrown at marketing, operators - it's quite extraordinary. SBC: So the key thing for newcomers to the market is that you cannot just.

CC: There is no choice. You have to approach each state as a separate market. The Wire Act in itself makes it impossible, illegal even, for you to manage bets across state lines. You've got to do the licensing, the compliance, the certification, the hosting, the reporting, the accounting, the liquidity - everything within the borders of each state.

And actually, more so if you're dealing with tribal operators, so then you've got to do it on sovereign land within the state - it's incredibly complicated. Americas, you said that would be the year of tribal sports betting; can you just explain what you meant by that? CC: It's just straight forward arithmetic. The majority of the casino business in the US is tribal, much bigger than the commercial sector.

If you look at the map where the states are regulating, they are states with tribal gaming. Where you've got tribal gaming and sports regulating, you're going to see tribal sports betting. These properties are seriously impressive and they are very forward thinking commercially too. They are not afraid to make big investments to capture a new market, and they know that their customers want to bet.

CC: It's been quite interesting because if you went to Nevada, the only legal market for sports betting until two years ago - there were almost no SSBTs. There were some, William Hill had some, but on the strip almost non-existent. The culture was betting at the window - if you were to go to Vegas for March Madness or before the Super Bowl - don't be surprised to stand in line for an hour just to get a bet on.

And what was really interesting was that when the market opened up outside, particularly in New Jersey, as soon as SSBTs started to appear on the floor players went straight for them. They didn't need to be educated or persuaded, or have promotions thrown at them, they just wanted the convenience. Now, some of the data we're seeing from our customers shows that when you add SSBTs you just increase volume. It doesn't take away from the window, it adds to it.

And the reason is probably just that it makes the whole experience that much more convenient. It's also less intimidating to use a kiosk because you don't feel like. CC: No, actually the division seems to be the size of the wager. SSBTs by definition are limited on the size of the wager, because of the physical amount of cash people don't want to have to carry around, but also because of the rules around money laundering in title This makes it very difficult for.

CC: Another 10 states. SBC: Is this from a company or regulatory perspective? CC: For us, it's the same thing. If a state regulates, our customers expect us to be there and that's what we're doing. The Golden Race CEO admitted that the primary aim for 3x3 Basketball had been to create a realistic virtual game complete with a wide selection of in-play betting markets, before the opportunity to add pre-game markets and a cashout function became apparent.

We took professional players from the US because it's prerecorded, we brought them on the court and showed them the scoreboard for the. They know what they have to do - the clock is saying one minute to go. So now we offer this too, followed by in-play bets for the first nine minutes of the game. The in-play markets then resume with the action and the cashout function becomes available throughout the final minute. We are very confident that no-one will follow us because everyone knows Golden Race works with real odds.

We had some tests with clients and they were really into it, so this will be the big game for Supporting its expansion across. It takes a bit of time for people to understand these games. Europe, you have to come with simple games and build the trust of the players. But the US is very new, so we all have to learn how the market works. It's only possible if you're flexible enough like us. However, we were unaware at the time that this official data partnership would produce a new virtual baseball offering for licensed gaming operators in the US and across the world.

Readied for what was meant to be the start of the season in March, this concept of year-round engagement could not be more timely given the impact of the coronavirus on the sporting calendar, which of course included the current postponement of MLB matches. Just like for the in-game betting feed, the virtual game leverages official MLB data. At the time, he explained that Sportradar would be helping MLB.

He said that virtual sports are known to create value in emerging markets, especially around partnerships with a real association or league. Nevertheless, due to changes in technology, perceptions quickly change. So get it up and running in the right way on the right devices, that's the key. This first-of-its-kind virtual offering does just that, and we are excited to bring fans this new entertainment option.

EG: EveryMatrix is not suffering as much as sportsbook providers because we have other products such as virtuals and esports, and our casino is not affected - our large casino clients are not seeing less casino volumes, if anything a bit more.

If we were more like a Kambi or SBTech and had the majority of our volumes on sports then it would be worse for us. Our main product is still CasinoEngine, sports comes in second. The first thing for sports is to make sure that you have as good a coverage as possible - so we are putting a lot of effort into this. You have to adapt. One of the biggest sports for us at the moment is table tennis.

We can very quickly add new sports into our sportsbook. While table tennis, as an example, doesn't replace football, tennis etc. SBC: Can you just explain to our readers why the virtual sports are integrated through the CasinoEngine, and not your OddsMatrix product?

EG: This is simply because the CasinoEngine is built to make it very easy for us to integrate vendors. So as you know, we have more than 80 game vendors across slots, live games and also virtual sports. Last year, we added. CasinoEngine is the platform that best supports this. It allows us to then quite quickly add more vendors.

When the coronavirus first started, I think we had five vendors already for virtual sports. So the first thing we do is start identifying and contacting other vendors. And we can quickly increase our offering around virtual sports. The approach we take is that the best thing for the bookmakers is to get as many providers and as much content as possible.

This is similar to say live casino. You could say I'm content to have this from Evolution or Playtech, and tailor the setup to those products, or you can say I will integrate content from as many providers as I can. It's the same with virtual sports. If everything is from Sportradar or Inspired, you can build a lobby to fit with those products. Or you can say, as we're doing, the better. COVID response approach is to get as many games as possible. For virtual sports, we are doing two things. Add more content as quickly as we can.

And the other is to build a front end user experience that goes across vendors so I can navigate between them - for example, I can see virtual horse racing but across four different providers. And the same way for football, tennis, boxing etc. In this way I can showcase the offering from different providers and group them via sport, which is a bit different to most bookmakers adopting more of a single provider focus.

SBC: It seems like every platform provider is rushing to talk up the selection of games that they have to offset a lack of sports; why would the number of games housed by an online casino make any difference to traditional sports punters? EG: You are sort of right. If you already have 2, casino games then adding another probably won't make a big difference. This is different for virtual sports because the number of. Providers might only have two or three titles, not 50 or They might have football and horse racing, or horse racing and darts that's it.

And that's why the benefit of aggregation is much higher when it comes to virtual sports than for casino. SBC: As virtual sports providers strive to make their solutions as realistic as possible, in some cases incorporating real sports odds, might it be time to integrate the product into OddsMatrix in the same way you do for esports content?

EG: Well you could do both. From the. The key thing is that virtual sports are not put into the casino tab, you will not see them hidden amongst all the slot games. We will make a special main tab so you see it alongside sports, casino or live casino for example.

This makes it as easy as possible for the sports player to see the virtual sports offering without having to visit the casino section. The fact that virtual sports are integrated via the casino doesn't mean that the games will be presented as a casino component - we are just using the CasinoEngine for the quickest integration. It allows us to build dedicated lobbies, as we have done for slots, live dealer, table games etc. SBC: Is the virtual sports cross-sell opportunity bigger for sports or casino players?

EG: With virtual sports I am looking at a random number generator RNG , something that is put together in the same way as a roulette or a slot game. The other type of game, which we've touched upon already, that we think will actually work even better in the absence of real sports is esports. These are actual games being played. There are many titles, of course, but some where the experience is very close to the one you have already for sports betting.

For example, you can look at two. There's no RNG involved - it is actual players where the best player wins. The other big title in this regard is the basketball game NBA 2K. SBC: Sports-based games have been seen as low-level games in the world of esports; might this enforced ban on real sports bring about a change to the pecking order?

EG: Yes, I think so. For someone who is not familiar with esports, the first thing you want to bet on is games you understand. So if you're betting on NBA 2K or FIFA, for example, you can see the stream presented in a nice way, you know the rules, it is very straightforward and includes the same betting markets you are used to. This is where I think it will all start, and we have seen this already. We've been trying to promote the esports sections more for our clients and the take up has been really good.

Particularly these sports titles are taking a lot of the volume, even though they are not the ones with the highest number of events. Now as people get used to this, they might spend time in the esports section and get curious as to what else is available. We're getting into speculation, of course, but for the first few weeks post sports lockdown it is clear that esports has benefited a lot - it has grown almost by a factor of 10 in less than a month.

SBC: On your OddsMatrix platform, punters would still see esports as separate to real sports; might there come a time when these are mixed in? EG: Both options are possible. The main reason to split them out right now is visibility - you want your sports players to notice that there is such a thing as esports. Yet, another thing is that streaming is key for esports. Almost all live events have a video stream, which is very different to real sports where the live stream is rare outside of the richest bookmakers.

In esports, these video streams are readily available, they are free and add entertainment value. That's why you want to have a different look and feel for your esports section. The way we will do it is basically have both options available. Our clients can mix esports into the regular menu, for example placing FIFA next to Football, or keep the two separate. At this stage, when it comes to capturing a new audience, we think it's best to keep the two concepts apart.

We already have a great level of esports coverage but we don't have a separate tab, so this is something we are building now. We are offering it to clients as a new tab, but one you can place next to your existing sports. It's also good for us because if a bookmaker has poor esports coverage, they can frame the esports tab from OddsMatrix and put it there in the same way as if it was a virtual sports tab or a casino tab.

Longer term you might want to do a deeper integration with the sportsbook API, but you. SBC: These are distinct audiences as things stand, but after this extended period of reduced sports coverage might there not be such a split? EG: Yes, this can happen. As with all these situations, there is a silver lining and there are opportunities to evolve. You can have a sports brand who,. And now they are forced to do it. In a good scenario, what they will discover is that they can reach out to a new audience and when the regular sports are back they will still have their old audience, but they will have also managed to sell a new experience and build a new audience.

In the end, you might have big losses now but a year from now you might. SBC: Final question. How does the betting world look after this crisis is over? EG: It will have quite dramatic effects I think. And of course it depends how long this lasts, but we will no doubt see that some operators will struggle. We have ongoing consolidation in our industry with bigger brands taking in smaller ones. This will keep happening in the coming months. If you don't have a healthy product margin you will be forced to shut down, which provides impetus for further consolidation in the market place.

So the two main things are to focus better on other products. This includes regular casino - there are sportsbook operators out there not doing well enough in order to promote a world class casino offering. But mainly virtual sports and esports, two products which can bring about long-term positive effects for those who do it well.

Those who react fastest will be in the best situation. And then, of course, the consolidation part too. However, with a history steeped in land-based real-estate, should, or could, live casino be doing more to embrace new technologies? And how much of a role does this play with regards to innovation within the sector. From looking at product launches in recent years and at our product development roadmap, we have embraced these new technologies in the sector. Live casino is evolving with virtual reality, scalable options and multipliers not available in land-based casino games.

It has now beaten all previous in-house records for a game and attracted huge numbers of new players to live casino, many of whom had never played a live casino game before. What drives us is creating games that players love.

If we can use new technologies to deliver the fun and entertainment in the slickest and most impressive way possible to the widest range of players, then great. Every component of the game has to work hand in hand to deliver a fantastic gaming experience. What challenges exist in meeting the differing needs of users across jurisdictions? And how key is it to achieve a tailored product to meet the needs of players in a variety of regions? So there, roulette is the main game but lottery is also in high demand.

Finally, as a responsible operator, we always put that at the forefront of our concerns,. Launching a New Jersey studio in Atlantic City during , the process to build a similar entity in the neighbouring state of Pennsylvania has begun and agreements with new operators for that state have already been struck. In all markets where we operate, we pride ourselves on having a strong understanding of player needs and local gaming customs. Sometimes that involves creating a very specific game, such as our American Double Zero Roulette.

In other cases, it might involve just some small tweaks to the rules of an existing game. The dice game craps, for example, is an important strategic release and another global first for us. SBC: For our readers who are unaware of the current landscape, can you just explain the current state of play for regulated igaming in the US? DS: The US has been really interesting.

NJ is doing fantastically well I think for everyone in igaming. SBC: What are the likeliest states to join the regulated scene in the next year or so? DS: If I had a crystal ball it would be great. SBC: Picking up on sports betting, do you think the successful spread of this vertical has lowered the barriers for more states to regulate on the online casino side?

DraftKings has got a very different type of player to. DS: Super excited. And we see it as a core mechanic of the platform, allowing players to use their free rounds on a wide variety of compatible games. SBC: In terms of how it works as a bonus mechanic, is it just for your library of titles, or can it be applied.

Most free round products that exist in the industry only work on a set amount of content. As Free Rounds is a platform feature that lives on our Open Gaming System OGS , it not only takes care of products that we build through our own studios, but also studios and partners that are integrated in the right way can also take advantage of our Free Rounds product.

Now in the UK and Europe we have something like games that are already Free Rounds enabled across a plethora of different content - so not only our own content but people like Big Time Gaming are using Free Rounds as well. DS: Jackpot Wars is a new innovation. It fuses the world of random number generator RNG casino gaming with the social gaming world. Essentially, it allows players to interact with the game like they normally would but then actually opting to win a jackpot in a very new and innovative way.

Kind of like a fusion of social gaming with RNG, players can then create their own robot, they can create their own features around the robot and essentially enter that robot into a tournament and into a jackpot system that allows them to potentially win a number of different jackpot prizes. Whether this trend continues or there is a move away from such third-party platforms to operator and.

SBC: Are we going to see more suppliers franchise their product? It is more a case of offering different tools or leveraging experiences and technology. So the wording should be considered with this in mind. What does come across is the need to present and offer faster routes to market while making it easier for new suppliers to offer services, and operators to take on new content. SBC: Is there a case to be made for gaming suppliers to acquire their own platforms?

It requires heavy initial and ongoing investment in the technology itself, the integration team to support it, compliance and legal teams that are geared up for various markets of interest and all that comes with it, plus a strong contacts book ready and willing to prioritise your content for integration without delays that cost you money. I can see that a lot of suppliers will choose to streamline expenditure rather than invest in a fully-fledged RGS and the choice for innovative suppliers is for a partner that provides a simpler integration with faster timeframes.

However, large suppliers with a bank of hot content will usually end up at least playing with the idea of their own RGS and this is another reason that Relax supports server builds as well. As an aggregator, Relax Gaming supports both, as not all suppliers are in a position to invest in their own platform.

It was originally argued that having your own platform affords you the potential of direct integrations to an operator, independence and the ability to define your own tool suite. Although this still holds true today, consideration also needs to be given to the market landscape. The explosion of content providers in the last two years has drastically expanded operator choice and reduced the appeal of direct integrations that are expensive and time consuming.

The efficiency for studios of owning their own platform is a reduction in the cost of rebuilding on several different server APIs if they choose multiple distribution routes. However, if a Remote Gaming Server RGS provider needs to use a middleware to reach the operator and its tools, then it dampens those benefits.

SBC: Is the idea of operator-built platforms now gone? Is outsourcing the only solution? SH: If the ideal is for operators to centralise their platforms for uniformity, then the idea of operatorbuilt platforms is almost more important today than ever, given the influx of content and regulation. Naturally, however, an operator needs to consider the more stringent landscape that regulation and general market conditions are shaping.

Current conditions pile pressure on hiring, building and maintaining a large tech workforce to service their needs, which makes the idea more difficult to put into practice. Outsourcing, meanwhile, can provide pockets of innovation especially in relation to key areas such as business intelligence, analytics, promotional engines, AML and the like. It can harness expertise or indeed fast-track development in areas whilst letting the operator focus on what they do best.

I think there will always be the desire for a centralised operator platform, but with the changing landscape also comes a changing mindset to plug in additions from outsourced specialists. SBC: How can we improve the operator and player experience at a platform level? SH: There are numerous ways through which the platform can provide a unique and improved partner experience.

At an operator level, ease of use lies at the heart of working with a platform and follows four basic principles: ease. When we take the player experience into account, there are countless ways of making improvements that could have positive effects on the gameplay. How the mechanics are extrapolated from the backend to the final gamescreen can have major effects on the.

A reduction of fragmentation, for example, is a key area that benefits both the operator and player and is directly linked to the platform. Players are not interested in where the inspiration for a game comes from, or how, but they do care about. The reduction of fragmentation in the industry, which is centrally routed in common platform functionality or standards, will help drive the market forward. NT: The UK is traditionally a card focused market, so increasingly.

SBC: And in terms of the European market, how important do you believe cashless payments will be? We are able to help them around responsible gaming, we are able to cater to newer audiences that are comfortable making deposits on mobile and we are able to provide KYC information alongside payments that really tighten the regime from a money laundering perspective.

In order to keep up with an ever-. And it also helps them reduce costs, as there are a lot of costs associated with handling cash. SBC: From your perspective, what do you believe are some of the key differences between the US and European consumer when it comes to payments? NT: Payments across Europe vary from country to country.

Some places like Denmark and the UK are card dominated, whereas other countries like to use e-wallets, prepaid cards or different local methods. We have 50 states in the US, the first few states will set the standard and then everybody will adopt and there will be fast followers.

That's why we are poised. NT: With the business being very mature in Europe, we are working with most of the large operators in European online betting and casino and we are now looking to work with them in the retail landscape. We can leverage the experience in the European market with the US, where it is a much newer scene, but we can also learn from what we have done over here in Europe and extrapolate that for the US market.

SBC: Speed and efficiency have been key to ensuring customer engagement in Europe, do you believe this approach will be replicated in the US? And we do that very effectively. That's why we have the success that we have. But, to answer your question, speed and efficiency will be extremely important. SBC: In Europe, payments within sports betting have innovated faster than payments in other sectors. Do you think that this speed of innovation will be mirrored at a.

KM: In the US, the e-commerce market is much more mature when it comes to traditional methods than it is with sports betting in payment methods. This is because sports betting is very new and the law has only just changed within the past couple of years to allow betting online.

Over daily virtual lotteries set in modern and appealing 3D environment, broadcasted in real time on dedicated HD screens. The gaming interface displays all information on numbers drawn, chances of winning, overdue numbers, previous results and upcoming draws, in a simple and intuitive way. Midas is an innovative system which enables customers to place bets in a fast and simple way, in full autonomy.

Customers load credit at the till and then go to a free terminal to play, place their bets and withdraw receipts. At the end of the session, they print their coupon with remaining credit which can be used the next time, and withdraw their winnings.

A self-service solution which notably cuts down on costs and times for shop managers. The betting management system Apache enables the selection of markets and predictions, handling bets in a practical and fast way, in one of the segments characterised by a constantly expanding offer. Live Betting also enables real-time betting for all sports offered by Stanleybet. Live areas contain a TV for following live events, together with a Screen System with updates of odds.

Equipped with high-quality components and finished with durable materials, the MBK—K1 is fully customisable and compatible with any Magellan product. With a backlighted logo at the top, led lights all over the machine, and two high-resolution screens, K1 allows customers to place bets while watching in-running virtual events, providing a unique betting experience.

Bets and back-office for customer database management can be rapidly implemented, with online slots, table games, live casino, online poker, skill games, horse racing, virtual games and all the latest on the market. Whenever required, the implementation process also includes procedures for obtaining government authorisations. Thanks to the Digital Promotion project, each Stanleybet shop can benefit from dynamic and tailored virtual contents.

One or more high brightness screens, exclusively dedicated to new promotions, can be installed onto windows of the most state-of-the-art shops. Dynamic shop window contents are managed in remote directly from Liverpool headquarters. If you are interested in finding out more about shops, corners, our products and customised solutions, contact us.

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Each race, scheduled night or day, will be a unique and winning event, an incredibly engaging experience for players. A solution which combines four virtual games into a single product. Football matches, horse and greyhound races, Formula-style races alternate on a monitor which broadcasts events in real time. The game offers a selection of the best markets of each sport, as well as information screens to find out more.

Its strong point lies in its artificial intelligence, capable of generating an unfailingly unique and thrilling experience for players, game after game. V-Keno and Greek-Keno , two stunning number games. Over daily virtual lotteries set in modern and appealing 3D environment, broadcasted in real time on dedicated HD screens. The gaming interface displays all information on numbers drawn, chances of winning, overdue numbers, previous results and upcoming draws, in a simple and intuitive way.

Midas is an innovative system which enables customers to place bets in a fast and simple way, in full autonomy. Customers load credit at the till and then go to a free terminal to play, place their bets and withdraw receipts. At the end of the session, they print their coupon with remaining credit which can be used the next time, and withdraw their winnings.

A self-service solution which notably cuts down on costs and times for shop managers. The betting management system Apache enables the selection of markets and predictions, handling bets in a practical and fast way, in one of the segments characterised by a constantly expanding offer. Live Betting also enables real-time betting for all sports offered by Stanleybet.

Live areas contain a TV for following live events, together with a Screen System with updates of odds. Equipped with high-quality components and finished with durable materials, the MBK—K1 is fully customisable and compatible with any Magellan product. With a backlighted logo at the top, led lights all over the machine, and two high-resolution screens, K1 allows customers to place bets while watching in-running virtual events, providing a unique betting experience.

This type of game allows players to bet on who will win a certain event, tournament or championship. The outright also allows betting on the goal getter of a tournament. This type of bet, apart from football, is used in many other sports like Formula 1, tennis, cycling, motorcycling, gulf and ski. For every football match, in addition to the classical selections of result 1, X, 2, one may bet on double combinations: 1X, X2, As implied by the notion of "double chance", this type of bet allows the doubling of chances to foresee the correct result, but the odd will be smaller.

This type of bet allows players to bet on the result foreseen both for the first half, and for the entire match. Only the goals scored before the end of the first half will be considered valid for this type of bet: the choices are the classical ones, 1, X, 2. This type of game allows players to bet only on the result of the second half. In this case, only the goals scored after the break between the first and the second halves are considered valid.

Also in this case, the possibilities are the classical ones, 1, X, 2. This type of game allows players to bet on the exact result of an event at the end of the 90 minutes of game. The odds for the exact results are usually higher and it is more difficult to guess the winning selection. Stanleybet offers the possibility to bet on the exact result even if only for the first half.

The manners of the game are simple: one may bet on the exact result of the first half, regardless of the subsequent final result. This type of game consists in foreseeing the moment when the first goal of the match will be scored. In order to bet, it is enough to select the minute of the first goal of the match between the provided sections, except when the match is foreseen to end without goals in this case, number 0 must be selected.

This type of game allows players to bet on the exact number of goals scored during the match. A bet on a handicap market means that the selection must win with the handicap being counted, as Handicap bets are settled at the odds displayed using the actual score in the match adjusted for the handicap. This type of game allows players to bet on the final result of a game where the favourite team starts with a "handicap" of 1 goal. Also, in this case, the possibilities are the classic ones of 1, X, 2.

This type of game allows players to bet on the possibility that a team will succeed or not in scoring a goal during the 90 minutes of play. The possible choices are:. The total number of goals scored in a match may be predicted, having as reference point the value of 1. In the example given, one may bet on whether more than 2.

This type of game allows players to guess whether the amount of the goals scored during one match will be an odd or an even number. Thus, a game ending 2 to 1 will have the aggregate number of goals 3 odd , and a game ending 2 to 0 will have the aggregate number of goals 2 even. This type of game allows players to bet on the general development of a match, namely to foresee whether a team will be in advantage and then will win the match, or the other way round, considering, from among the various selections, the draw game.

Thus, one may bet on a match ending with the victory of the team playing away, even though the host team scored the first goal, or on the match ending in a tie after one of the two has taken the advantage, and so on. Please Note: In case of a draw without goals in the regular time of play , all bets will be reimbursed.

Every day Stanleybet offers a special section with a maximum of six events in which the favorite team grew by 0. These events may be related to football, tennis or any other sport. In football, bets may be placed only on the final result and double chance. From the same section, maximum one event may be selected and associated with minimum other 5 selections which are part of the same section.